Do You Write Like a Piggy or a Sheep?
There are many tricks to turning dull, ineffective copy into words that work pretty hard, but this is one of my favourites: don’t be a piggy; be a sheep.
Piggy copy sounds like this: We! We! We! We! We!
Sheep copy sounds like this: You! You! You! You! You!
Here’s a quick example:
Piggy copy: [...]