Wordperson

Ad Samples

Nova Scotia’s best-selling microbrewed beer is also made by the brewery that won the Ethical Business of the Year award from the Better Business Bureau in 2010. Building a campaign around a good, honest beer was lots of fun. (And the growler ad is based on personal experience.)

Yukon Wild (done with Outside the Cube)

If you’re looking for a wild time up north, just pick any one of the adventure outfitters that are part of Yukon Wild. It was as much fun working on their ads and website as it was taking part in some of these adventures.

Capital Health — Family Physician Campaign

Family doctors can do much more than once-a-year check ups. This campaign was to encourage people to think of their family practice first before heading off to emergency.

Department of Transportation: Low Blood Alcohol Content Campaign

Series of three ads (also included postcards) to inform Nova Scotians that new tougher laws were coming in about drinking and driving. The concepts were based on some of the myths that people tell themselves when they drink and drive.

Final Impressions ICE award book ad: My good pal, the brilliant production artist Tim Clarke, asked me to write an ad about him that would “offend everyone in the ad industry.” I was only too happy to tap into two decades’ worth of issues to write this for him. Now a major motion youtube at: Flying Impressions Ad

FinalImpressions

Cossette “Top 101″ Ad – The Ad That Never Ran. This ad was scheduled to run in Atlantic Progress’ Top 101 issue of 2001. The publication date would have been September 12. On September 11, the world changed, and this ad got pulled for obvious reasons.

Cossette: Gun Ad

Capital Health Accreditation 2007 Ad: For many staff at Capital Health, preparing for accreditation was like heading off to be judged. They saw it as a process whose purpose was to reveal weaknesses. We wanted to make it a positive experience. Here’s the ad.

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