Are you wrestling with an annual report? Trying to get a big message across in a small brochure? Racing against time in a radio spot? Call me. My disciplined approach results in clear communications and happy clients. Check out my samples, read my blog, and feel free to phone or email - I would love to hear about your project! (PS: to read the full blog just click on the title.)
I won’t tell you how many pairs of Fluevogs I own. You’d just do the math on how much I’ve wasted on shoes, then give me a speech about the state of my RRSPs.
So you’d think that as an ad copywriter I’d be all over a contest to win $1,000 worth of new ’Vogs. But [...]
During the holidays, most of us will have more retail experiences than usual. And more than one of us is bound to run into that holiday-wrecking creature, the “rude cashier.”
As a student, I had the pleasure and privilege of spending more than my fair share of time on the business side of a cash register [...]
I’m not a huge Oprah fan, but I absolutely do admire her ambition, vision, and rise to the top of the world from very humble beginnings. She fought for it. She deserves it.
I also admire the way she changed her show from being one of many, like Ricky Lake and Jerry Springer, that got down [...]
I need a computer person.
Specifically, I need a computer person who will actually do stuff for me. Now, I’ll admit, it’s mundane stuff. I need to upgrade my OS, install some new software, and do all of that without compromising any of the data I’ve already got stored.
Sure, I could do this myself. And [...]
“I’m giving this six months,” said the client. “If it doesn’t work, I’m pulling the plug.”
Just outside the boardroom door I could see an office filled with employees. Two of them were friends of mine, and one of those was a new dad. I knew how much they depended on this job – and [...]
Some phrases strike fear in my heart, for I know they forecast pain and suffering in my future. These include:
You’ll just feel a little pressure. (Dentist)
Your brakes need work. (Mechanic)
That’s the creative challenge. (Client or account exec.)
I learned very early on in this industry that when someone says “creative challenge,” they don’t mean: [...]
It’s a good thing I didn’t decide to be extra healthy last week and walk to my doctor’s appointment (a trek that would have taken an hour one way – but on a nice day, I’ve been known to do it.)
After driving out to the building, finding a spot in the $3 flat-rate parking [...]
I’m hoping you can help me figure out an ad that’s been intriguing me for the past month or so. It runs in The Coast (Halifax’s alternative weekly newspaper) and has a visual of a plump, ripe banana, but the peel has been pulled back to reveal that the fruit inside is battered and bruised. [...]
(Or, don’t forget your briefs.)
I never seem to be prepared for the most obvious of questions. While giving a presentation a couple of weeks ago,
The right briefs keep your project under control and looking great
one of the attendees asked me “What is the most exciting project you’ve worked on in the past year?”
I should [...]
For years, I kept quiet about the fact that I had it. I thought I wasn’t normal. Or that I should just be able to shake it off and keep going. Hell, back then, I didn’t even know this problem had a name.
Others certainly never mentioned if they had it. And while there were [...]
