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Wordperson Are you wrestling with an annual report? Trying to get a big message across in a small brochure? Racing against time in a radio spot? Call me. My disciplined approach results in clear communications and happy clients. Check out my samples, read my blog, and feel free to phone or email - I would love to hear about your project! (PS: to read the full blog just click on the title.)

24 September 2013 ~ 0 Comments

A Hanging Offence

The only acceptable door hanger is the one that hangs off my hotel room door saying either “Do Not Disturb” or “Please Make Up Room.”
All others cause me to go Carrie-from-Homeland insane.
Why, you may ask?
Because they jeopardize my own personal homeland security, that’s why. And no, I’m not being dramatic; this is based on experience.
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05 February 2013 ~ 0 Comments

Why I love Fluevogs…but not this contest

I won’t tell you how many pairs of Fluevogs I own. You’d just do the math on how much I’ve wasted on shoes, then give me a speech about the state of my RRSPs.
So you’d think that as an ad copywriter I’d be all over a contest to win $1,000 worth of new ’Vogs. But [...]

13 December 2010 ~ 0 Comments

How not to be a pain-in-the-@ss customer

During the holidays, most of us will have more retail experiences than usual. And more than one of us is bound to run into that holiday-wrecking creature, the “rude cashier.”
As a student, I had the pleasure and privilege of spending more than my fair share of time on the business side of a cash register [...]

23 November 2010 ~ 1 Comment

What is the real “brand Oprah”?

I’m not a huge Oprah fan, but I absolutely do admire her ambition, vision, and rise to the top of the world from very humble beginnings. She fought for it. She deserves it.
I also admire the way she changed her show from being one of many, like Ricky Lake and Jerry Springer, that got down [...]

30 August 2010 ~ 2 Comments

Why does everyone want to empower me?

I need a computer person.
Specifically, I need a computer person who will actually do stuff for me. Now, I’ll admit, it’s mundane stuff. I need to upgrade my OS, install some new software, and do all of that without compromising any of the data I’ve already got stored.
Sure, I could do this myself. And [...]

19 July 2010 ~ 0 Comments

When did you start to care about advertising?

“I’m giving this six months,” said the client. “If it doesn’t work, I’m pulling the plug.”
Just outside the boardroom door I could see an office filled with employees. Two of them were friends of mine, and one of those was a new dad. I knew how much they depended on this job – and [...]

05 July 2010 ~ 0 Comments

Why the phrase “creative challenge” scares me

Some phrases strike fear in my heart, for I know they forecast pain and suffering in my future. These include:

You’ll just feel a little pressure. (Dentist)
Your brakes need work. (Mechanic)
That’s the creative challenge. (Client or account exec.)

I learned very early on in this industry that when someone says “creative challenge,” they don’t mean: [...]

28 June 2010 ~ 3 Comments

Would you dump your doctor over this?

It’s a good thing I didn’t decide to be extra healthy last week and walk to my doctor’s appointment (a trek that would have taken an hour one way – but on a nice day, I’ve been known to do it.)
After driving out to the building, finding a spot in the $3 flat-rate parking [...]

21 June 2010 ~ 4 Comments

Great ad! Too bad it sucked.

I’m hoping you can help me figure out an ad that’s been intriguing me for the past month or so. It runs in The Coast (Halifax’s alternative weekly newspaper) and has a visual of a plump, ripe banana, but the peel has been pulled back to reveal that the fruit inside is battered and bruised. [...]

14 June 2010 ~ 2 Comments

Why the Britney and Lindsay Approach to Communications Never Works

(Or, don’t forget your briefs.)
I never seem to be prepared for the most obvious of questions. While giving a presentation a couple of weeks ago,

The right briefs keep your project under control and looking great

one of the attendees asked me “What is the most exciting project you’ve worked on in the past year?”
I should [...]